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Einarsson Fly Fishing is born out of the fanatical pursuit of fly fishing and a passion for exemplary engineering. The pedigree of this company is firmly rooted in 25 years of manual and automated machining/engineering combined with a lifetime of fly fishing and guiding. Based in Isafjordur, Iceland, ‘Einarsson Fly Fishing’ captures the very essence of artisan principles while embracing cutting edge technologies in design and manufacturing.
One thing lead to another and Einarsson Fly Fishing was started. Einarsson Fly Fishing moves into a new production facility in the beginning of 2009, following by a investments in CNC production machinery.
Two different types of reels are manufactured at Einarsson, the Plus series and the Invictus. Plus series is a redesigned version of the first reel made in 2004 and are now manufactured in 4 different sizes.
From the very start the design team of Einarsson has had one goal in mind, to design and build a brake system that would be smoother than any other ever made. The result is a patent-pending technology with the smoothest brake ever made. Invictus reels and the SAB drag system. The Invictus have now been in use for 2 years and are sold worldwide.
Our goal is to produce an innovative, high quality reels with minimum environmental impact. As a fly fishing company, conservation of the environment is a „no brainer“. No environment …. No fish….. No tackle company! It’s that simple. By buying high quality equipment and minimizing use of consumable supplies we can cut down on energy and material waste. Einarsson Fly Fishing has been built with strong environmental credentials in order to build a better future for fly fishing. As part of this work, Einarsson Fly Fishing supports the „North Atlantic Salmon Fund“ through the „One Percent For The Planet“ program.